Privacy Policy
Privacy Policy – Rug Cozy
Last updated: 2 August 2026.
This privacy policy explains how Rug Cozy (the "Site", "we", "us" or "our") collects, uses and discloses your personal information when you visit, use our services or make a purchase from Rug Cozy (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For the purposes of this privacy policy, "you" and "your" mean you as a user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this privacy policy.
Please read this privacy policy carefully.
Changes to This Privacy Policy
We may update this privacy policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised privacy policy on the Site, update the "Last updated" date and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect personal information about you from a variety of sources, as set out below. The information we collect and use varies depending on how you interact with us.
In addition to the specific uses set out below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.
Personal Information We Collect
The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.
Information We Collect Directly From You
Information you directly submit to us through our Services may include:
Contact details including your name, address, phone number, and email address.
Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
Account information including your username, password, security questions, and other information used for account security purposes.
Customer support information including information you choose to include in your communications with us, for example when sending a message through the Services.
Certain features of the Services may require you to provide certain information directly to us. You may choose not to provide this information, but doing so may prevent you from using or accessing these features.
Information We Collect About Your Usage
We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, network connection information, your IP address, and other information regarding your interaction with the Services.
Information We Obtain From Third Parties
Finally, we may obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:
Companies who support our Site and Services, such as Shopify.
Our payment processors, who collect payment information (e.g. bank account, credit or debit card information, billing address) to process your payment in order to fulfil your orders and provide you with the products or services you have requested, in order to perform our contract with you.
When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.
Any information we obtain from third parties will be treated in accordance with this privacy policy. See also the section below, Third-Party Websites and Links.
How We Use Your Personal Information
Providing Products and Services. We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfil your orders, send you notifications relating to your account, purchases, returns, exchanges or other transactions, to create, maintain and manage your account, arrange shipping, facilitate any returns and exchanges, and other features and functionality related to your account. We may also improve your shopping experience by allowing Shopify to match your account with other Shopify services you may choose to use. In that case, Shopify will process your information as set out in its own privacy policy and consumer privacy policy.
Marketing and Advertising
We may use your personal information for marketing and promotional purposes, including sending you marketing, advertising, and promotional communications by email, SMS, or post, as well as presenting you with offers relating to our products or services.
These uses may include using your data to personalise the Services and the advertising displayed on our Site as well as on other websites.
In accordance with Swiss data protection law (including the Federal Act on Data Protection – FADP), these processing activities are based on our legitimate interest in promoting and developing our products and services. Where applicable law requires it, in particular for users located in the European Economic Area (EEA), these processing activities are based on Article 6(1)(f) of the General Data Protection Regulation (GDPR) or on your prior consent.
You may object to the use of your personal data for marketing purposes or withdraw your consent at any time, in accordance with applicable law.
Security and Fraud Prevention
We use your personal information to detect, investigate, and take action against potentially fraudulent, illegal, or malicious activity.
If you choose to use our Services and create an account, you are responsible for keeping your account credentials safe. We strongly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately.
In accordance with Swiss data protection law, including the Federal Act on Data Protection (FADP), these processing activities are based on our legitimate interest in ensuring the security of our site, services, and users.
Where you reside in the European Economic Area (EEA), the processing of your personal data is also based on our legitimate interest, in accordance with Article 6(1)(f) of the General Data Protection Regulation (GDPR).
Communicating with You and Improving the Services
We use your personal information to provide effective customer service and to continually improve our Services.
These processing activities allow us to respond to your requests, ensure quality follow-up, and optimise your user experience, as part of our business relationship with you.
In accordance with Swiss data protection law, including the Federal Act on Data Protection (FADP), these processing activities are based on our legitimate interest in ensuring our responsiveness, providing effective services, and maintaining a business relationship with you.
Where you reside in the European Economic Area (EEA), the processing of your personal data is also based on our legitimate interest, in accordance with Article 6(1)(f) of the General Data Protection Regulation (GDPR).
Cookies
Like many websites, we use cookies on our Site. For specific information about the cookies we use in connection with operating our store on Shopify, please visit https://www.shopify.com/legal/cookies. We use cookies to operate and improve our Site and Services (including to remember your actions and preferences), to conduct analytics, and to better understand user interaction with the Services (in our legitimate interest of administering, improving, and optimising the Services). We may also permit third parties and service providers to use cookies on our Site to further tailor services, products, and advertising on our Site and other websites.
Most browsers automatically accept cookies by default, but you can choose to set your browser to remove or reject cookies through your browser controls. Please note that removing or blocking cookies may negatively affect your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking cookies may not completely prevent how we share information with third parties such as our advertising partners.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for contract fulfilment purposes, for legitimate purposes, and for other reasons subject to this privacy policy. This may include:
Vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer service, cloud storage, order fulfilment, and shipping).
Business and marketing partners to provide services to you and advertising to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
When you direct or ask us to disclose your information to third parties, such as in connection with products or services we provide to you, or through your use of social media widgets or login integrations, with your consent.
With our affiliates or within our corporate group, in our legitimate interest of operating a successful business.
In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants, and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or third parties.
We have disclosed the following categories of personal information and sensitive personal information about users for the purposes set out above, in the sections "How We Collect and Use Your Personal Information" and "How We Disclose Personal Information":
Category
Categories of Recipients
Identifiers such as basic contact details and certain order and account information
Commercial information such as order information, purchase information, and customer service information
Internet or other similar network activity, such as usage data
Geolocation data such as location determined by an IP address or other technical measures
Vendors and third parties who provide services on our behalf (such as internet service providers, payment processors, order fulfilment partners, customer support partners, and data analytics providers)
Business and marketing partners
Affiliates
We do not use or disclose sensitive personal information without your consent or for the purpose of inferring characteristics about you.
With your consent, we share personal information for the purpose of carrying out advertising and marketing activities, as follows.
Third-Party Websites and Links
Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of any information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social media platforms, may also be visible to other users of the Services and/or users of those third-party platforms, without limitation on our use or that of a third party. Our inclusion of such links does not, by itself, imply endorsement of the content on such platforms or of their owners or operators, except as disclosed in the Services.
Children's Data
The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.
As of the effective date of this privacy policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined under applicable law) personal information of individuals under 16 years of age.
Security and Retention of Your Information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security". In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.
Your Rights
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute and only apply in certain circumstances, and in some cases we may decline your request as permitted by law.
Right to access/know: You may have the right to request access to the personal information we hold about you, including details relating to how we use and share your information.
Right to delete: You may have the right to request that we delete the personal information we maintain about you.
Right to correct: You may have the right to request that we correct the personal information we maintain about you.
Right to portability: You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and subject to certain exceptions.
Right to opt out of sale, sharing, or targeted advertising: You may have the right to direct us not to "sell" or "share" your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising", as defined under applicable privacy laws. Please note that if you visit our Site with the Global Privacy Control opt-out preference signal enabled, depending on where you are located, we will automatically treat this as a request to opt out of "sale" or "sharing" of information for the device and browser you use to visit the Site.
Restriction of processing: You may have the right to ask us to stop or restrict our processing of your personal information.
Withdrawal of consent: Where we rely on your consent to process your personal information, you may have the right to withdraw that consent.
Appeal: You may have the right to appeal our decision if we decline to process your request. You may do so by replying directly to our refusal.
Managing communication preferences: We may send you promotional emails, and you may opt out of receiving them at any time by using the unsubscribe option displayed in our emails. If you opt out, we may still send you non-promotional emails, such as those about your account or orders you have placed.
You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.
We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to your request. In accordance with applicable laws, you may designate an authorised agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof that you have authorised them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner, as required under applicable law.
Complaints
If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, you may, depending on where you live, have the right to appeal our decision by contacting us using the contact details set out below, or to lodge your complaint with your local data protection authority. For the EEA, you can find a list of supervisory authorities responsible for data protection here.
International Users
Please note that we may transfer, store, and process your personal information outside the country in which you live. Your personal information is also processed by staff and third-party service providers and partners in these countries.
If we transfer your personal information out of Europe, we will rely on recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses, or an equivalent contract issued by the relevant competent authority of the UK, as applicable, unless the data transfer is to a country that has been found to provide an adequate level of protection.
Contact
Should you have any questions about our privacy practices or this privacy policy, or if you would like to exercise any of the rights available to you, please call or email us at contact@rugcozy.com, or contact us at Boulevard de Saint-Georges 4, 1205 Geneva, Switzerland.
For the purposes of applicable data protection laws, and unless otherwise stated, we are the data controller of your personal information.
